Archive for the 'E-Marketing' Category...
Filed under E-Marketing
Auction giant eBay has stopped buying Google AdWords in apparent retaliation for a now-canceled event meant to build support among eBay sellers for Google Checkout — a sign of the increasing tensions between the Internet competitors. The spat reportedly began when Google last week announced it would hold an event that coincided with the beginning of eBay Live, the annual gathering of eBay sellers and devotees taking place in Boston this year.
Original post by Keith Regan and software by Elliott Back
Filed under E-Marketing
More than 12 million small and medium-sized businesses operate in the U.S., and unlike larger enterprises, few of them have the cash to pay a marketing firm to launch an online advertising campaign. In world where the Internet has become perhaps the most powerful tool that companies can use to attract customers, what’s an SMB to do? Do it themselves, of course. Whether it is targeted advertisements placed on a Web site, e-newsletters delivered directly to consumers or search engine ads, SMBs can benefit from adopting a DIY attitude.
Original post by Walaika Haskins and software by Elliott Back
Filed under E-Marketing
In today’s competitive marketplace, securing online market share and mindshare are paramount to any business. Online market share is becoming increasingly important, with more and more consumers using the Internet. In January, 747 million people worldwide — ages 15 and over — used the Internet, a 10 percent increase from January 2006, according to comScore Networks. With the rising importance of an online presence, businesses are spending increasing amounts of marketing dollars to build unique Web sites that attract consumers.
Original post by Saul Ives and software by Elliott Back
Filed under E-Marketing
Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare. Except for a very few, they tend to occupy just a few acres — or even a single large dwelling. Now this requires a new definition of the term “city,” so as not to confuse them with traditional metropolises. For example, Dubai Media City, which extends market concept to its extremes, has become a great success story.
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Original post by Naseem Javed and software by Elliott Back
Filed under E-Marketing
Four more Internet service providers will start charging banks, e-commerce sites and other large e-mail senders for guaranteed delivery. In deals expected to be announced Thursday, Goodmail Systems is expanding its CertifiedEmail program to Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon Communications. Yahoo and Time Warner’s AOL became inaugural participants last year. Individuals, businesses and organizations will be able to continue sending messages for free, but they risk finding those missives caught in increasingly aggressive spam filters.
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Original post by Anick Jesdanun and software by Elliott Back
Filed under E-Marketing
As the market for online banking matures, competition is heating up for a group of consumers no longer loyal to their primary financial institution. Some 31 percent of online consumers who have a checking or savings account are “switchers” — people who can be enticed to desert their primary bank with promotional offers like high interest rates on deposits, low fees, gifts, and identity theft insurance, according to a report released last week by JupiterResearch.
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Original post by John P. Mello Jr. and software by Elliott Back
Filed under E-Marketing
More Americans are taking a carefree attitude toward the nuisance of spam clogging their e-mail in-boxes, according to a new study. Better familiarity, spam filtering and a decrease in pornography-laced spam have eased users’ concerns over the scourge. “It’s starting to become part of life online,” Susannah Fox, associate director with the Pew Internet and American Life Project, told the E-Commerce Times. “Once something is part of life online, people feel that they should just stop complaining about it and move on, even if they are still annoyed by it.”
Original post by Tim Gray and software by Elliott Back
Filed under E-Marketing
When online advertisers use pay-per-click advertising, as much as 15 percent of the clicks they pay for could be fraudulent, according to the results of a new study announced Friday. Under a pay-per-click agreement, an online advertiser must pay for every time a potential customer clicks on its ad. However, click fraud — which is what happens when unscrupulous search engine publishers arrange for repeated clicks on particular ads in order to increase revenue — is becoming increasingly common, analytics firm Fair Isaac recently announced.
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Original post by Katherine Noyes and software by Elliott Back
