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Archive for the 'E-Marketing' Category...

Filed under E-Marketing

Auction giant eBay has stopped buying Google AdWords in apparent retaliation for a now-canceled event meant to build support among eBay sellers for Google Checkout — a sign of the increasing tensions between the Internet competitors. The spat reportedly began when Google last week announced it would hold an event that coincided with the beginning of eBay Live, the annual gathering of eBay sellers and devotees taking place in Boston this year.

Original post by Keith Regan and software by Elliott Back

Comments (0) Posted by on Thursday, June 14th, 2007

Filed under E-Marketing

More than 12 million small and medium-sized businesses operate in the U.S., and unlike larger enterprises, few of them have the cash to pay a marketing firm to launch an online advertising campaign. In world where the Internet has become perhaps the most powerful tool that companies can use to attract customers, what’s an SMB to do? Do it themselves, of course. Whether it is targeted advertisements placed on a Web site, e-newsletters delivered directly to consumers or search engine ads, SMBs can benefit from adopting a DIY attitude.

Original post by Walaika Haskins and software by Elliott Back

Comments (0) Posted by on Thursday, June 14th, 2007

Filed under E-Marketing

In today’s competitive marketplace, securing online market share and mindshare are paramount to any business. Online market share is becoming increasingly important, with more and more consumers using the Internet. In January, 747 million people worldwide — ages 15 and over — used the Internet, a 10 percent increase from January 2006, according to comScore Networks. With the rising importance of an online presence, businesses are spending increasing amounts of marketing dollars to build unique Web sites that attract consumers.

Original post by Saul Ives and software by Elliott Back

Comments (0) Posted by on Wednesday, June 13th, 2007

Filed under E-Marketing

Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare. Except for a very few, they tend to occupy just a few acres — or even a single large dwelling. Now this requires a new definition of the term “city,” so as not to confuse them with traditional metropolises. For example, Dubai Media City, which extends market concept to its extremes, has become a great success story.

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Original post by Naseem Javed and software by Elliott Back

Comments (0) Posted by on Thursday, June 7th, 2007

Filed under E-Marketing

Four more Internet service providers will start charging banks, e-commerce sites and other large e-mail senders for guaranteed delivery. In deals expected to be announced Thursday, Goodmail Systems is expanding its CertifiedEmail program to Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon Communications. Yahoo and Time Warner’s AOL became inaugural participants last year. Individuals, businesses and organizations will be able to continue sending messages for free, but they risk finding those missives caught in increasingly aggressive spam filters.

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Original post by Anick Jesdanun and software by Elliott Back

Comments (0) Posted by on Wednesday, June 6th, 2007

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