Archive for the 'E-Marketing' Category...
Filed under E-Marketing
As the market for online banking matures, competition is heating up for a group of consumers no longer loyal to their primary financial institution. Some 31 percent of online consumers who have a checking or savings account are “switchers” — people who can be enticed to desert their primary bank with promotional offers like high interest rates on deposits, low fees, gifts, and identity theft insurance, according to a report released last week by JupiterResearch.
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Original post by John P. Mello Jr. and software by Elliott Back
Filed under E-Marketing
More Americans are taking a carefree attitude toward the nuisance of spam clogging their e-mail in-boxes, according to a new study. Better familiarity, spam filtering and a decrease in pornography-laced spam have eased users’ concerns over the scourge. “It’s starting to become part of life online,” Susannah Fox, associate director with the Pew Internet and American Life Project, told the E-Commerce Times. “Once something is part of life online, people feel that they should just stop complaining about it and move on, even if they are still annoyed by it.”
Original post by Tim Gray and software by Elliott Back
Filed under E-Marketing
When online advertisers use pay-per-click advertising, as much as 15 percent of the clicks they pay for could be fraudulent, according to the results of a new study announced Friday. Under a pay-per-click agreement, an online advertiser must pay for every time a potential customer clicks on its ad. However, click fraud — which is what happens when unscrupulous search engine publishers arrange for repeated clicks on particular ads in order to increase revenue — is becoming increasingly common, analytics firm Fair Isaac recently announced.
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Original post by Katherine Noyes and software by Elliott Back
