ATG has updated its e-commerce platform to include automated affinity selling for retailers and other e-commerce providers. It is the biggest update the vendor has made since it rolled out its v. 6.4 platform last summer, spokesperson Tucker Walsh told CRM Buyer. This release enhances the company’s adaptive scenario engine by automating personalization capabilities, he explained. The features allow retailers to define groups and subgroups of customers, as well as the rules that apply to them.
Original post by Erika Morphy and software by Elliott Back
