Can you make water less wet? Can junk mail be made less junky? They sound like Zen koans, but Decision Intelligence, a Minnetonka, Minn., direct marketing consultancy, says it has solved that last one at least. Using sophisticated algorithms and decades of experience in direct marketing, the company’s officers say they have improved the accuracy of catalog mailings for major clients like Lands’ End and L.L. Bean. The company also mines customer databases for nuggets of wisdom to help companies as varied as Thomson West, eBay, Cigna and National Geographic.
Original post by Leslie Brooks Suzukamo and software by Elliott Back
