The Lonely E-Shopping Cart

Filed under E-Commerce

Have you ever walked into a big box store and seen scores of half-full shopping carts scattered throughout the aisles? It would seem unlikely, but for e-commerce retailers, abandoned carts are more common than you think. Shopping cart abandonment has existed since the dawn of the e-cart, but how can retailers determine why customers leave? What can they do to reduce shopping cart abandonment and ultimately increase online sales? Customers leave for various reasons, the most common being high shipping costs and requests for registration.