If you have a super brand, then let the whole world see it. If you have absolute 100 percent global ownership of that brand, then prove it. A quick search on Google will get you started. Many of today’s best-known brands may still be threatened by a lack of exclusivity. They may have logos, unique designs, colorful executions, banners and billboards, but as long as there are similar and identical name brands in the marketplace, they do not have 100 percent ownership.
Posted by admin on Friday, June 22nd, 2007
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