As the market for online banking matures, competition is heating up for a group of consumers no longer loyal to their primary financial institution. Some 31 percent of online consumers who have a checking or savings account are “switchers” — people who can be enticed to desert their primary bank with promotional offers like high interest rates on deposits, low fees, gifts, and identity theft insurance, according to a report released last week by JupiterResearch.
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Original post by John P. Mello Jr. and software by Elliott Back
