More than 12 million small and medium-sized businesses operate in the U.S., and unlike larger enterprises, few of them have the cash to pay a marketing firm to launch an online advertising campaign. In world where the Internet has become perhaps the most powerful tool that companies can use to attract customers, what’s an SMB to do? Do it themselves, of course. Whether it is targeted advertisements placed on a Web site, e-newsletters delivered directly to consumers or search engine ads, SMBs can benefit from adopting a DIY attitude.
Original post by Walaika Haskins and software by Elliott Back
