When online advertisers use pay-per-click advertising, as much as 15 percent of the clicks they pay for could be fraudulent, according to the results of a new study announced Friday. Under a pay-per-click agreement, an online advertiser must pay for every time a potential customer clicks on its ad. However, click fraud — which is what happens when unscrupulous search engine publishers arrange for repeated clicks on particular ads in order to increase revenue — is becoming increasingly common, analytics firm Fair Isaac recently announced.
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Original post by Katherine Noyes and software by Elliott Back
