Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare. Except for a very few, they tend to occupy just a few acres — or even a single large dwelling. Now this requires a new definition of the term “city,” so as not to confuse them with traditional metropolises. For example, Dubai Media City, which extends market concept to its extremes, has become a great success story.
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Original post by Naseem Javed and software by Elliott Back
