At $299, Apple TV may be priced to sell, but it’s not priced for profit, according to a report announced Thursday. Apple reaps a gross profit margin of just 20.7 percent on the Apple TV, compared with 40 to 50 percent on most of the iPod family, iSuppli’s Teardown Analysis Service found. In fact, the actual profit margin is probably even smaller than that, iSuppli estimates, since Apple’s bill of materials doesn’t include cables, packaging or marketing expenses.
Original post by Katherine Noyes and software by Elliott Back
