Dell Takes Aim at Emerging Markets With Simplified PCs

Dell is going after emerging markets with a new line of low-cost computers. The Vostro notebooks and desktops are the company’s first models targeted specifically at China, India and a handful of other Asian, African and Latin American nations. The systems will sell for about the equivalent of $440 to $475. The move marks a distinct shift in strategy for Dell, which has previously focused on building standard products that stay constant from country to country. The change follows similar steps by competitors such as HP and IBM, which are pushing low-cost models of their own.