Online Sharing With Creative Commons

Not long after Joichi Ito uploaded a photo he had taken of Internet pioneer Vinton Cerf to the online encyclopedia Wikipedia last year, he noticed something odd. Most of the Internet luminaries and technology gurus who had write-ups on Wikipedia had poor-quality photos or none at all. It wasn’t just that. “I realized that some famous people have no free photos online,” says Ito, a U.S.-educated Japanese venture capitalist and cofounder of Digital Garage, a Tokyo Net startup incubator.