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In order to realistically examine what Apple might do with its $20 billion, one has to look at Steve Jobs’ stated goals from the past plus the biggest threats to Apple in the future. Those two elements are good candidates for assessing how Apple might spend some of that money in the grandest sense. First, there are other small potatoes things that Apple could do. For example, the idea that Apple should buy back some of its stock has been proposed by analysts. That would improve Apple’s Earnings Per Share.

Posted by on Thursday, August 28th, 2008


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