Analytics University: The CliffsNotes

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen. However, a vast range of maturity exists regarding analytics process, data analysis and corporate understanding of Web metrics. A fundamental impediment precluding many companies from building a successful analytics program is a lack of skilled employees required to manage, distribute and analyze Web analytics. There is a good reason for this widespread lack of qualified employees: Web analytics is hard.