‘Family Guy’ Guy Inks Toon Deal to Hook Google Ad Viewers

What seems to have started as a simple play to create new cartoon content for the Web — and make money from it — may in effect usher in a new media distribution model. A Web search engine giant, a highly paid cartoon creator, and a production company are all working together to deliver 50 two-minute episodes of edgy cartoons that will launch in September, according to a published report. Seth MacFarlane, the creator of TV’s “Family Guy,” will work with Google and use AdSense to syndicate a new project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” according to the report.