Flame Wars: Why We Can’t Resist Hot Blogger-on-Blogger Action

The entrepreneur was not one to pass up a marketing opportunity. However, when Jason Calacanis went on a bit too long about his latest product at a technology conference in August — at least in some eyes — pioneering software developer Dave Winer had had enough. Winer, of Berkeley, Calif., jeered Calacanis from the crowd as a shill. Almost immediately, he took his criticism online and onto his blog, casting the issue into the open seas of the Internet. Calacanis, of Santa Monica, Calif., responded on his own blog.