Kmart Ad Trumpets Xbox Price Dip

A Kmart advertisement is a strong indication that the rumors about a possible price cut for the Xbox 360 might be right. The discount chain’s sales ad for the week of July 13 lists a $299 price for the 20 GB Xbox 360. It represents a $50 decrease from the $349 Amazon.com lists as the price for the console. When asked to confirm the price drop, Microsoft spokesperson Katie Abrahamson declined to do so. However, Rob Enderle, principal analyst at the Enderle Group, said the $50 drop is not a surprise — though it comes a bit earlier in the year than he had anticipated.